Legal

Cookie Policy

Which cookies and similar technologies this site uses, and how you control them.

Structural draft tailored to the planned GTM + GA4 + consent-management setup. The cookie inventory below reflects the expected categories and is kept current by our consent platform once active. Final, launch-ready copy is subject to counsel review before production launch.

About cookies

Cookies are small files stored on your device. We also use similar technologies (pixels, local storage). This policy explains which we use and how you control them, and supplements our Privacy Policy.

Your choices — consent first

We set no non-essential cookies until you consent. On your first visit, a consent banner lets you accept or reject each category. Essential cookies are always active because the site can't function without them; Analytics and Marketing load only if you opt in.

You can change or withdraw your consent at any time using "Cookie Preferences" in the footer. Withdrawing consent stops the relevant cookies from being used going forward and clears them where possible.

Cookie categories we use

Essential (always on)

Required for the site to work and to remember your consent choice.

  • Consent record — stores your choices so we can honor them, in a first-party lavandula_consent cookie. If you accept or customize, your consent is also logged with our consent-management platform (when active); a full rejection is kept only in this first-party cookie and is not sent to that platform, because rejecting loads no third-party service. [~1 year]

Analytics (consent required)

Help us understand how visitors use the site so we can improve it.

  • Google Analytics 4 (G-5BB661277X) — e.g. _ga, _ga_* — usage measurement. [retention per GA config]

Marketing (consent required)

Used by our advertising partners to measure ad performance and show relevant ads. Loaded only when the corresponding ad channel is live and you've consented.

  • [Meta Pixel — e.g. _fbp]
  • [Google Ads — e.g. _gcl_*]
  • [LinkedIn Insight Tag — e.g. li_sugr, UserMatchHistory]

The exact cookie names, providers, purposes, and durations are scanned and kept up to date by our consent platform and shown in the banner's details. This page reflects that inventory.

Managing cookies

  • On this site: use "Cookie Preferences" (footer) to review or change your consent anytime, or "Do Not Sell or Share My Personal Information" to opt out of Marketing.
  • In your browser: you can block or delete cookies via your browser settings; note that blocking Essential cookies may break parts of the site.
  • Opt-out tools: you can also opt out of certain advertising via your platform/account settings ([Google Ads Settings, Meta, LinkedIn]) and via industry tools.
  • Global Privacy Control (GPC): we honor GPC browser signals where required.

Changes

We may update this policy as our cookie use changes; the "Last updated" date will change accordingly.

Contact

Questions about this policy? Please get in touch. [privacy@lavandulagroup.com]